This is Rule 5 in Zen and the Art of Legal Pricing. This follows from Rule 4, The Burden of Continuity, where clients see what the true cost of over-priced legal services is as the invoices arrive month after month. Injecting the concept of value … [Continue reading]
The Burden of Continuity
This is Rule 4 in Zen and the Art of Legal Pricing. This follows from Rule 3, The Transparency Reality, where clients will have better data on what law firms charge for discrete projects, and how they are rated in the process. That continuity is a … [Continue reading]
The Transparency Reality
This is Rule 3 in Zen and the Art of Legal Pricing. This follows from Rule 2, The Premium Pricing Fallacy, where some law firms think high prices alone can create some client demand on their own. This might have worked 20+ years ago, where many … [Continue reading]
The Premium Pricing Fallacy
This is Rule 2 in Zen and the Art of Legal Pricing. Like yesterday, one admission from the start: good legal services can be expensive and are often worth it. I will try to define the "Premium Pricing Fallacy" in the form of an example. I have … [Continue reading]
Legal Fees are Like Hazardous Waste
This is Rule 1 in Zen and the Art of Legal Pricing. To suggest that legal fees are like hazardous waste is not to call any lawyers toxic, by the way. Some years ago I worked in the environmental area, both for an energy company and with a company … [Continue reading]
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