The Guardian in the UK has an interesting story about Quality Solicitors, a fast-growing legal “chain” of law firms.
As writer Jon Robins explains, Quality Solicitors is more of a “network,” and:
… is arguably the first-ever legal services “brand”, complete with distinctive shopfronts for its 170 branches, supported by a national television campaign and its promise of a better deal for consumers (“free first consultation… no hidden costs … same-day response … direct lawyer contact…”).
This is clearly more of a consumer play, and (at least for now) not a flanking maneuver on UK’s version of BigLaw (aka the “Magic Circle” and those close on their heels). Corporate observers are following it closely, however, in advance of the coming reforms in the UK which will permit non-lawyer ownership of law firms.
So will we see a version of Quality Solicitors on this side of the pond? Well, some of us feel a bit like we have heard this story before. Joel Hyatt founded Hyatt Legal Services back in 1977, and it was heralded as a game-changer. It actually followed the path blazed by Jacoby & Meyers, the first consumer-focused, multi-office law firm that took on the old-line state bar advertising restrictions. And won. (Updated: See the comment of Len Jacoby below to the original version).
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