It’s not a bird or a plane…
“It isn’t a relocation because they’ve outgrown the space or they’re getting pushed out,” says Studley’s Jeff Shrago, who is representing the firm in its search. “It’s a relocation based on updating the space and the image of the firm.”
The article then notes that there is some one-upsmanship going on:
Within the past 18 months, three buildings going up around Metro Center signed law firms as lead tenants — DLA Piper Rudnick Gray Cary, Alston & Bird and Dewey Ballantine. Each will have a sign on the street.
Sounds a bit like the naming rights trend for sporting venues.
According to the Firm website, its DC office now has “about 116 attorneysâ€”one of the largestâ€”nonindigenous Washington law firms.” (ed note: the use of the term nonindigenous tells me there’s a bit of tribal warfare afoot in the Nation’s capital).
It might be a whole lot cheaper for the Firm to do something like this:
And then work with the National Park Service to moor the thing here:
It could also be flown over the next G8 summit, too.
A sign on the street is Law 1.0. Tomorrow, an interview with a founding partner of a new firm that’s moving in the direction of Law 2.0, when the Wired GC again goes…