How would you like to have clients calling you out of the blue? The New York Times has reported that Google (who scared the Street yesterday) is testing a new ad service that allows search users to initiate a conversation: Starting late last year, … [Continue reading]
Alberto Mora–Gold Medal?
It's rather early in 2006 for the GC of the year award. But whoever is currently tracking bronze or silver has a long way to go to move up on the podium. Writer Jane Mayer of The New Yorker wrote last week about a long trip in the wilderness by … [Continue reading]
This is a Test, it is Only a Test
Or, look carefully at the "To" field before sending an email. The UC Berkeley law school apparently learned this lesson the hard way when it recently sent an email to all 7, 000 applicants welcoming them to the law school. The problem: they … [Continue reading]
Radio Shack Board Hears the Music
Or is it "wakes up and smells the coffee? After a week of intense scrutiny over their "support" of CEO David J. Edmondson and his educational misstatements, the Radio Shack board yesterday announced a "mutual decision" whereby Mr. Edmondson would … [Continue reading]
Blogging Above C-Level
MarketingSherpa has a interesting peek inside how a publicly-traded corporation goes about blogging at the senior officer level. The company is Network Appliance; founder and EVP David Hitz blogs here. It's not exactly a fast-track process, as the … [Continue reading]
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