Just about two weeks ago, I asked whether lawyers needed their own social network. This question was prompted by a new one named Lawford. Some thought yes, others no.
Then two days ago an email hit my inbox announcing yet another. It was short and to the point: attached is a press release announcing the launch of Legal Playground. (I don’t see the press release online, so here it is).
One fair question to ask about any new company or online service is “what problem are you helping customers or users solve?” Here is the best answer I can find in the press release:
Despite advances in technology, a significant number of law firms and lawyers still fail to connect with clients and prospective clients through the Internet. Legal Playground was designed to bridge this gap and assist lawyers in adapting to the digital revolution. While maintaining the integrity of the profession, Legal Playground brings a touch of personality to the cyberspace medium.
OK, lawyers can use a touch of personality. There was no class for that in law school.
Speaking of personality, there was a review of Legal Playgound in an online publication that non-hipsters like me have missed. It is “Urban Daddy” and it explains Legal Playground here, thusly:
It happens.
You go out to dinner with your old friend Mickey Rourke, and then, a few hours, a few Negronis and at least one totaled golf cart later, well… you need a lawyer. And fast.
At times like this, there’s literally only one place you can turn: the Internet.
Introducing Legal Playground, a sort of Craigslist for your lawyering needs, online now.
Think of this as backup for when your personal lawyer on retainer is out of the country.
Right. I don’t know if I’d want to tangle with Mr. Rourke, with or without a lawyer.
Anyway, any current social media destination has an app for that; here is a review of theirs, which they call “Lawyer Connect”:
Legal Playground is open for new members here; some have already joined.
As for me? Well, you first.