Law Firm Marketing and Web 2.0

As summer vacation winds up, and the beach chairs are thrown into the back of the Family Truckster, it’s time for the long drive home. In between stops for road food on the turnpike, a lawyer’s mind inevitably turns to thoughts of business. As in new business.

The kids were complaining about being off-the-grid from Facebook, MySpace and YouTube. But what does this “kid stuff” have to do with my prestigious law firm?

Potentially, quite a lot.

There’s a decline in the use of traditional print media and when you hit “send” on that press release you may just be throwing a polished needle into a large haystack called Google.

So a few intrepid tech-savvy partners start to contemplate dipping a toe in the icy waters of Web 2.0: using social media like blogs, podcasts, video, networks, and wikis as part of their overall marketing plans.

Inevitably, questions arise:

– What does web 2.0 mean for the law firm?

– Why are many firms so slow to act?

– Why do plaintiffs’ firms sometimes act sooner?

– What is the GC really looking for?

Get answers to these questions (and more) right here, on Friday, when the Wired GC again goes “Unplugged,” and talks with Jay Jaffe, CEO of Jaffe Associates.